Do you know what’s the biggest secret when it comes to skincare? It’s all about trial and error and exploring different brands! For this article, we will highlight and breakdown three Asian skincare brands from Korea and Japan. 

Sekkisei (For Bright & Luminous Skin)

What it is: Sekkisei is one of Japan’s best-selling and widely available skincare brands in the beauty market since its founding in 1985. It has an extensive range of products, including cleansers, lotions, emulsions, creams, and even makeup, and caters to all skin types – so there’s something for everyone! And in case you didn’t know, “Sekkisei” stands for “snow” in inspiration from the appearance of freshly fallen, untouched, and luminous snow. Just imagine all that radiant glow for your skin! 

Why we love it: We’re all about using holistic approaches when it comes to skincare! This brand takes inspiration from Ancient Chinese and Japanese herbal remedies and uses over 100 herbal ingredients known for skin brightening and moisturizing properties.

Other tidbits:  For the ingredient-conscious, there is fragrance (parfum) and alcohol present in the products.

Pureheals (“Healing Skin with Nature’s Pureness”)

What is it: If you’re into using plant-based ingredients without the “controversial chemicals” and “animal materials,” this brand does all the work for you! The brand is vegan and cruelty-free, but they make an effort to be as transparent with their products as possible. There are currently 6 lines dedicated to one special ingredient while making sure you’re getting the most of it. We don’t know how you’d about this, but we’d say that’s dedication! 

Why we love it: We absolutely love the ingredients they choose as their focus ingredients for the lines! These include propolis, centella asiatica, charcoal, ginseng berry, volcanic rock, and galactomyces from fermented rice. 

Other tidbits: This brand makes sure the products are suitable for all skin types and even underwent skin irritation testing for sensitive skin types. With that being said, some products may contain some botanical oils and essential oils that might not sit well with some. If that sounds like you, we recommend you check the ingredients list before making a purchase!

Mediheal (Masks Galore!)

What is it: If you’re a sheet mask lover, Mediheal is one of the Asian skincare brands to look for! Also known as “Korea’s number one sheet mask brand,” it also boasts a cult following worldwide. With over 200 different sheet masks for all concerns, these products are highly innovative and are created in collaboration with top estheticians and dermatologists. This is so that you’re receiving the best of the best when it comes to effective skincare! 

Why we love it:  It has a wide variety of sheet masks (and even skincare!) catered to all skin types and concerns. But if you want to take it up a notch, there are also masks for your hair, hands, and even feet! 

Other tidbits: Depending on the product, there’s a chance you can see essential oils or fragrance (parfum) including in the ingredients list. We highly recommend taking a quick look at the product description before making a purchase!

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  1. Hey, really interesting to see Sekkisei as a Japanese brand in there. I keep hearing more and more about Japanese skincare and it seems it is beginning to get much more recognition as being as good as some Korean brands. Do you think we’ll see more Japanese brands entering the K(J?)-beauty mainstream>

    • Hi Priscilla!

      Thanks a bunch for taking the time to read and leave a comment! I do think Japanese skincare is slowly becoming more and more recognized by the overseas market, but I also believe that it depends on accessibility due to the demand of consumers. Perhaps the reason why K-Beauty skincare is popular is because of the high demand due to cultural influence (i.e. celebrities like K-Pop idols endorsing skincare brands) or the innovation surrounding the products and their formulations. I can only speak for the U.S., but when I see K-beauty products sold in local drugstore shops, I think that’s a pretty good indication that Korean Beauty is now mainstream and easily accessible to the general public. Personally, I really enjoy Japanese skincare as much as Korean skincare (especially their sunscreens!) so if the demand/influence is strong enough, I’m sure J-Beauty will become just as popular!