We’re constantly on the lookout for new products and brands to try out, no matter how bizarre the ingredients seem at first. And since Korean beauty holds a special place in our hearts, we decided to give a big shout out to Haruharu WONDER! It’s a best practice to learn more about the brand before checking out their product offerings, so let’s give you guys a one-blog deep dive. Here’s everything you need to know, from their use of ingredients to callouts, that will make shopping so much easier!

Who Are They?

Fun fact: Haruharu means ‘Everyday’ in Korean! This connotation fits well with the brand’s message because they’re all about formulating products you can use as part of your daily ritual and skincare. They also focus on the essentials and strive to provide a simplified, fundamental routine. That way, your skin is only soaking up what’s needed, giving you a no-fuss skincare experience. 

Let’s Talk Formulation

What makes Haruharu unique? We’re not just talking about the what – the superfood, plant-based ingredients – we’re talking about the how. Their formulations utilize patented technology to make sure you’re getting the best of the best. The natural fermentation technology increases the ingredients’ potency by drawing out the amino acids, vitamins, and minerals. Whereas their Ultra Deep Technology helps the actives penetrate deeper into the skin via encased liposomes.

Despite their products being vegan, PEG-free, silicone-free, and cruelty-free, there are a few things to note. Some formulas contain essential oils, fragrances, and alcohol, which may be sensitizing to your skin. We also suggest not trying this brand if you have fungal acne, eczema, or any form of dermatitis. Of course, everyone’s skin is different. So, test them for yourself and see what’s right for you.

4 Ingredients, 3 Lines

All of WONDER’s products contain at least 95% naturally-derived ingredients. But the stars of the show are fermented black rice, maqui berry, and honey + green tea, each of them having their dedicated product line.

Fermented Black Rice Line

Fermented black rice is the perfect ingredient to add to your anti-aging regimen. It is packed with polyphenols and flavonoids, promoting skin cell regeneration. Even better, it delivers the ultimate protection against free radicals, pollution, and UV radiation. Add the fermentation, and you’ve got nutrients and benefits like no other.

You can also find hyaluronic acid in some of the products, which provides deep hydration and nourishment.

Maqui Berry Line

This line uses a unique superfood found in skincare, the maqui berry aka ‘Chilean wineberry.’ The ingredient contains a potent antioxidant that helps the skin tolerate UV light exposure, especially when paired with SPF. It also includes a slew of free-radical-fighting compounds.

Honey + Green Tea Line

Green tea isn’t just a calming beverage to have on a chilly day. It’s also a fantastic topical. The unique catechin found in this tea, EGCG, soothes the skin, and regulates sebum production. You also have yourself a natural astringent to minimize the appearance of enlarged pores. Plus, it works well to lighten up dark spots by suppressing the synthesis of melanin pigment.

A few spoonfuls of honey will nourish, soothe, and moisturize your skin. It’s rich in enzymes and vitamins, plus it contains mild-exfoliating properties.

Shop Haruharu on the Beauty Within Shop: https://shop.beautywithinofficial.com/collections/haruharu

Watch us put HaruHaru and Sioris to the ultimate test:

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